Unlike customer-facing teams, marketers don’t always hear directly from the people they’re speaking to. Instead, they rely on metrics and intuition to understand the end consumer. Good data and marketing chops go a long way, but they don’t tell you everything. If you’re not tapping into your audience for feedback, then you’re leaving insights (and revenue) on the table.
In this post, we’ll cover the benefits of collecting content feedback and share some tips on doing it well.
https://www.business2community.com/customer-experience/content-feedback-helps-marketers-reach-people-02026506/
The relationship between the sales and marketing departments naturally varies from organization to organization. But at its core, the relationship is meant to be a new-business-creating one-two punch. Marketing builds up relationships with a wide base of potential clients, while sales converts those relationships into paying customers. This is clearly a massive oversimplification of the buyer’s journey, but it at least illustrates one important fact: These two departments need to work in concert if they have any hope of creating a sustainable customer pipeline. Good content can go a long way toward making that a reality.
https://www.skyword.com/contentstandard/marketing/your-content-strategy-should-include-your-entire-organization-part-iii-syncing-up-with-sales/
Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. Without the other vital layers, though, much potential customer lifetime value will be squandered.
First Layer: All Customer Touch-Points. Communications is only one touch-point of many that marketing has with customers. Channel partners, alliance partners, market research, events, customer engagement and loyalty marketing are other touch-points with customers that certainly should be customer-centric.
http://customerthink.com/customer-centric-marketing-align-for-growth/
User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
Earlier this month I attended Social Media Marketing World, the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. The room I spoke in this year was three times larger than last year’s room, and we packed the house.
https://customerthink.com/how-to-turn-social-media-customer-service-into-a-marketing-strategy/
In this rapidly changing digital world, a company website functions as a calling card and is often the primary channel for customer relations. As a digital marketeer, you are constantly coming up with new ways to satisfy your online customers. After a few years, your website may no longer meet requirements and you will need to develop a new website. What role can feedback play in this respect?
https://mopinion.com/new-website-5-reasons-to-start-with-customer-feedback-right-away/
2015 was a tremendous year for Mopinion, we signed many new and exciting clients; such as TomTom, Generali and Microsoft, we doubled our sales team and added many new features to our platform. With all these exciting developments we also decided to launch a new Mopinion website.
https://mopinion.com/mopinion-launches-new-website-2/
We’re very excited to announce that the Mopinion website (previously only in English) is now available in four new languages: French, German, Spanish and Dutch. The addition of these new languages reflects the increasing demand for digital feedback solutions abroad as well as Mopinion’s rapidly growing customer base.
https://mopinion.com/mopinion-launches-website-in-four-new-languages/
If you’re using WordPress to power your site, the good news is there’s a number of clever techniques and tools you can use to generate customer feedback.
Collecting customer feedback on your website is one of the most effective means of quickly identifying areas of your site which need improvement, with the goal of increasing traffic levels, sales and repeat visitation across your site.
https://cyberchimps.com/use-customer-feedback-improve-wordpress-site/
